Posts filed under ‘social’
A while ago I met Gail McGuire, Assistant Project Manager, East Bay Asian Local Development Corporation. Upon describing our ECC Connected! project, she was excited to help. She is working with Lion Creek Crossings, a multi-family housing development in East Oakland. As her organization is serving the same area as ECC we can work togther to identify key community issues to use in training as well as in developing the online civic action component. Very exciting and happy to have Gail and her project to work with!
The workshop held by the Social Media Club was a gathering of MarCom pros and bloggers. The discussion focused around integrating social media in to the corporate media channels. Jeremiah Owyang has a super roundup from the day. Giovanni has video.
Chris introduced the Strategy Cafe a process learned from the WorldCafe.
The goals were to 1. Promote media literacy 2. support ethics and standards (such as a social media press release) 3. share best practices.
Chris posits there are 7 roles for social media:
- Transparency and Authenticity
- Talk “with” instead of “to”
- Can’t manage microsegments
- Participation is marketing
- Can’t control the message
- Listening is more important than talking
- Engagement is genuine
The Pew Interactive Study was mentioned – 60% of readers do not realize they are reading blogs.
The attendees and presenters included professional technologists, Marketing/Communications and PR pros:
Lisa Stone – founder of Blogher and social media strategist
– 4 things a blog should answer 1. who are the bloggers? 2. wht are they blogging? 3. why are they doing it? 4. why do i care?
– Addresses blogging ethics with the Walmart-Edelman example
Robert Scoble – An A-list blogger, presented the power of the blogosphere and using video instead of a press release
– Traffic comes from search engines
– The #1 stragegy for getting noticed-google keyword acquisition
– Need to upload enough new links out there to keep competitors from usurping your search
Giovanni Rodriguez – see videos from the session
PALO ALTO, CALIF. 10/17/06 – Social Media Club today announced its first workshop for high tech communications professionals. On October 23rd, From Social Media to Corporate Media (SM2CM), will offer an interactive workshop for high tech communications, PR, and advertising professionals to better understand Social Media. SM2CM will be held in SAPs conference center in Palo Alto from 1 to 6 p.m.
This workshop is a unique hybrid of a traditional conference and an unconference. During the course of the afternoon on, attendees will hear short talks from leading Social Media practitioners and engage in conversations with other Silicon Valley professionals, leaving the workshop with an understanding of how their company can benefit from producing Corporate Media using Social Media tools.The event has an all-star line-up consisting of those helping to define the Social Media landscape, including: Robert Scoble, PodTech.net Lisa Stone, co-founder of blogher Giovanni Rodriguez, co-founder of Hubbub Chris Heuer, Social Media Club and BrainJams.orgAfter the workshop, participants are encouraged to stay for an evening cocktail reception hosted by SAP and Social Media Club. Registration costs $150, which includes the reception. For those unable to attend the workshop, tickets for the reception are available for only $25.
Chris Heuer, founder of Social Media Club, observed, “Social Media is already a critical component in some of the most effective communications strategies, and those who get it will far outpace those who don’t. If you are a Communications Professional in Silicon Valley, this is exactly the sort of opportunity you have been seeking to learn all about Social Media Strategy and Tactics.” Links SM2CM – http://www.socialmediaclub.com/sm2cm/ Purchase tickets – http://www.eventbrite.com/event/37277498 Social Media Club – http://www.socialmediaclub.com Why attend – http://www.socialmediaclub.com/sm2cm/?p=5 Robert Scoble – http://scobelizer.wordpress.com/ Lisa Stone – http://surfette.typepad.com/ Giovanni Rodriguez – http://hubbub.typepad.com/blog/ Chris Heuer – BrianJams and SocialMediaClubBrian Solis – FutureWorks and PR 2.0The event is sponsored by PR Newswire, Fleishman Hillard, and SAP.
There is a debate about the merits of social web tools in our society. The SF Chronicle hosts a discussion between Andrew Keen author of “The Cult of the Amateur” and Chris Anderson author of “The Long Tail“.
They discuss wikipedia, democracy (direct v. representative), the masses vs. the niche, groupthink, advertising, citizen journalism and much more.
I am particularly interested in their discussion of filtering. Anderson talks about how he gains access to a million voices by layers of filters “I have time for perhaps two hundred voices…but collectively I’m filtering a million voices…as a result I get a richer, higher-quality diet of inforamation better suited to me from a wider pool adn wider variety of sources.” Keen contends that these layers are what more mainstream media does for us – filer, edit.
Anderson counters that the mainstream media is not interested in addressing individual narrow interests, but that others are and when they are found, it’s a benefit.
That makes sense. But, for some reason I want to know what the NYT finds important too and I’m more likely to spend my limited time there than sifting through layers. These layers, choices and bounty of content also can overwhelm and after an hour frustrate.
As we develop the project and progress in our learning we may want to include this discussion.
A trail has been blazed and it’s called SocialSourceCommons. Here, you can find out what technology tools other nonprofits and NGO organizations are using and their ratings of each tool.
1.Don’t spend a dime without checking here first.
2. Don’t invest your precious time in free tools without checking here first.
In their words…
The ultimate goal of the Social Source Commons (SSC) is to create a “knowledge commons” that maps the NPO/NGO software space and makes sense of the collective expertise related to that software. It aims to provide those who need information on NPO/NGO software access to lists of what’s available, with each list item linked to relevant documentation, localization tools, services and events, user reviews and a place to request the tools and features they can’t find. It is envisioned to catalyze a network of shared resources and contributors rather than simply building a single comprehensive web site or database, connecting the rich but relatively unlinked array of NPO/NGO-focused software information resources that already exist and builds upon it.