Tony started us off with a fantastic introduction. He told us about how he used to be a radio talk show host and spoke about issues in the community. He came to learn that just becuase people were “hearing it” didn’t mean they were “doing it”  – working the solutions. He decided that he would be the change he aimed to make and began working on solutions to community issues. He explained that the elder citizens have a voice, a history, a point of view that is important to be heard in the community and blogging is one way to get their voice out there.

 Tony also gave a blog example of a 94year old blogger: http://dontoearth.blogspot.com/  who has become quite popular given all the followers who are commenting on his blog.

The participants trudged through a survey and signing up for a new yahoo account and then got to the fun stuff…creating their blogs. Once they got it they were so thrilled that they could publish publicly. Many of them were inspired…and this was just the orientation!

http://eastmontoakland.blogspot.com/index.html

http://estellahavingfun.blogspot.com/index.html

http://singingthechoir.blogspot.com/

http://sweetcookie1.blogspot.com/

http://anorene.blogspot.com/index.html

 http://joannsfaith.blogspot.com/index.html

http://godislove-shorty.blogspot.com/index.html

http://inclaudiaclassroom.blogspot.com/

http://fryestr.blogspot.com/

http://bienvillecooking.blogspot.com/

 Blogging is a very powerful channel to reach out and be heard. Today is not the training, but an orientation, but to give you a sense of what is to come each of you will create a yahoo account, a blogger account and begin a personal blog. During the training you will use the yahoo account for creating your community voice blog and for rss aggregation (more on that during the training).

Please join this project team in building the first blogger community from ECC for the sake of East Oakland.

Daily Kos

Al Gore – he posts about his testimony on capitol hill

Citizen Ads - the “vote different” ad creator revealed on Huffington Post

Skeptical Brotha - Response from Barak Obama’s pastor to a NYT

Oakland Magazine – the “politics” tag

Community Blogs

Alameda Magazine

Oakland Arts

East Oakland Community High School

Prescott-Joseph Center

People’s Grocery – Stop predatory development in west Oakland

Byron Williams blogs about crime in Oakland

Ella Baker Center – Wake up Oakland!

Celebrating Dia de los Muertos, Domigoyu’s blog about music and education

Journalistic Blogs

EastBay Experss

NPR – Rough Cuts with Michel Martin, “Mocha Moms”

CNN – blogs, topics of the day

Other blogs

Find more blogs

A while ago I met Gail McGuire, Assistant Project Manager, East Bay Asian Local Development Corporation. Upon describing our ECC Connected! project, she was excited to help. She is working with Lion Creek Crossings, a multi-family housing development in East Oakland. As her organization is serving the same area as ECC we can work togther to identify key community issues to use in training as well as in developing the online civic action component. Very exciting and happy to have Gail and her project to work with!

1. By December 1, 2006, establish training partners – Brain Jams, SeniorNet, Eastmont Computer Center, and set up project management site.

2.  By February 1, 2007, complete development of the training curriculum, tools and lead trainers. Identify potential community issues to integrate into the training and announce the training roll-out. In conjunction with ECC, begin identifying individuals to recruit to participate in the training program.

3.  By April 1, 2007, coordinate the initial training of 30 seniors and 15 youth.  Identify and coordinate the training process for 3 D-scribes (citizen journalists).  D-Scribes will attend civic meeting and events to report on them.

4. By May 1, 2007, facilitate the trainee’s identification of a specific civic / legislative issue that they will focus their communication / outreach efforts on.  Begin outreach and advocacy effort to the relevant local officials linked to the chosen issue.

5.  By June 1, 2007, establish a plan and time frame for subsequent sessions to take place, including a participant debriefing session and a public event based around the chosen civic issue.  Have a structure in place for Eastmont Computer Center to maintain the program.

 

6.  By December 2007, 30 seniors and 15 youth are trained on and actively using web-based social networking and advocacy tools to participate in public debates and/or influence local public policy.

Chris introduced the Strategy Cafe a process learned from the WorldCafe.  

 The goals were to 1. Promote media literacy 2. support ethics and standards (such as a social media press release) 3. share best practices.

Chris posits there are 7 roles for social media: 

1. Transparency and Authenticity
2. Talk “with” instead of “to”
3. Can’t manage microsegments
4. Participation is marketing
5. Can’t control the message
6. Listening is more important than talking
7. Engagement is genuine

The Pew Interactive Study was mentioned – 60% of readers do not realize they are reading blogs.  

Successful uses of social media today? EasterSeals, Dove, SUN’s CEO, WholeWheatRadio

The attendees and presenters included professional technologists, Marketing/Communications and PR pros:

Lisa Stone - founder of Blogher and social media strategist

- 4 things a blog should answer 1. who are the bloggers? 2. wht are they blogging? 3. why are they doing it? 4. why do i care?

- Addresses blogging ethics with the Walmart-Edelman example

Robert Scoble - An A-list blogger, presented the power of the blogosphere and using video instead of a press release

- Traffic comes from search engines

- The #1 stragegy for getting noticed-google keyword acquisition

- Need to upload enough new links out there to keep competitors from usurping your search

Giovanni Rodriguez - see videos from the session

Daniela Barbosa 

Deborah Schultz

Brian Solis

Mark Ivey

Jeremy Pepper

PALO ALTO

This workshop is a unique hybrid of a traditional conference and an unconference. During the course of the afternoon on, attendees will hear short talks from leading Social Media practitioners and engage in conversations with other Silicon Valley professionals, leaving the workshop with an understanding of how their company can benefit from producing Corporate Media using Social Media tools.The event has an all-star line-up consisting of those helping to define the Social Media landscape, including: Robert Scoble, PodTech.net Lisa Stone, co-founder of blogher Giovanni Rodriguez, co-founder of Hubbub Chris Heuer, Social Media Club and BrainJams.orgAfter the workshop, participants are encouraged to stay for an evening cocktail reception hosted by SAP and Social Media Club.  Registration costs $150, which includes the reception. For those unable to attend the workshop, tickets for the reception are available for only $25.

Chris Heuer, founder of Social Media Club, observed, “Social Media is already a critical component in some of the most effective communications strategies, and those who get it will far outpace those who don’t.  If you are a Communications Professional in Silicon Valley, this is exactly the sort of opportunity you have been seeking to learn all about Social Media Strategy and Tactics.” Links SM2CM – http://www.socialmediaclub.com/sm2cm/ Purchase tickets – http://www.eventbrite.com/event/37277498 Social Media Club – http://www.socialmediaclub.com Why attend – http://www.socialmediaclub.com/sm2cm/?p=5 Robert Scoble – http://scobelizer.wordpress.com/ Lisa Stone – http://surfette.typepad.com/ Giovanni Rodriguez – http://hubbub.typepad.com/blog/ Chris Heuer – BrianJams and SocialMediaClubBrian Solis – FutureWorks and PR 2.0The event is sponsored by PR Newswire, Fleishman Hillard, and SAP.