Social Media Club workshop
October 25, 2006 at 5:21 pm 1 comment
The workshop held by the Social Media Club was a gathering of MarCom pros and bloggers. The discussion focused around integrating social media in to the corporate media channels. Jeremiah Owyang has a super roundup from the day. Giovanni has video.
Chris introduced the Strategy Cafe a process learned from the WorldCafe.
The goals were to 1. Promote media literacy 2. support ethics and standards (such as a social media press release) 3. share best practices.
Chris posits there are 7 roles for social media:
- Transparency and Authenticity
- Talk “with” instead of “to”
- Can’t manage microsegments
- Participation is marketing
- Can’t control the message
- Listening is more important than talking
- Engagement is genuine
The Pew Interactive Study was mentioned – 60% of readers do not realize they are reading blogs.
Successful uses of social media today? EasterSeals, Dove, SUN’s CEO, WholeWheatRadio
The attendees and presenters included professional technologists, Marketing/Communications and PR pros:
Lisa Stone - founder of Blogher and social media strategist
- 4 things a blog should answer 1. who are the bloggers? 2. wht are they blogging? 3. why are they doing it? 4. why do i care?
- Addresses blogging ethics with the Walmart-Edelman example
Robert Scoble - An A-list blogger, presented the power of the blogosphere and using video instead of a press release
- Traffic comes from search engines
- The #1 stragegy for getting noticed-google keyword acquisition
- Need to upload enough new links out there to keep competitors from usurping your search
Giovanni Rodriguez - see videos from the session
Entry filed under: Collaboration, communications, Community, communitytechnology, digitalinclusion, marketing, nonprofittechnology, social, socialmedia, socialmediaclub, Socialweb. Tags: .
1. From Social Media 2 Corporate Media – Part I | Brian Solis: Social Media Expert - PR 2.0 | August 26, 2009 at 9:48 am
[...] SM2CM event, please visit Jeremiah Owyang and Giovanni Rodriguez. Also read posts at Hyde Park and Community Technology.Other interesting people I talked to onsite include:Daniela BarbosaDeborah SchultzMark IveyJeremy [...]