Social Media Club workshop

October 25, 2006 at 5:21 pm 1 comment

The workshop held by the Social Media Club was a gathering of MarCom pros and bloggers. The discussion focused around integrating social media in to the corporate media channels. Jeremiah Owyang has a super roundup from the day. Giovanni has video.

worldcafe.jpg

Chris introduced the Strategy Cafe a process learned from the WorldCafe.  

 The goals were to 1. Promote media literacy 2. support ethics and standards (such as a social media press release) 3. share best practices.

Chris posits there are 7 roles for social media: 

  1. Transparency and Authenticity
  2. Talk “with” instead of “to”
  3. Can’t manage microsegments
  4. Participation is marketing
  5. Can’t control the message
  6. Listening is more important than talking
  7. Engagement is genuine

The Pew Interactive Study was mentioned – 60% of readers do not realize they are reading blogs.  

Successful uses of social media today? EasterSeals, Dove, SUN’s CEO, WholeWheatRadio

The attendees and presenters included professional technologists, Marketing/Communications and PR pros:

Lisa Stone - founder of Blogher and social media strategist

- 4 things a blog should answer 1. who are the bloggers? 2. wht are they blogging? 3. why are they doing it? 4. why do i care?

- Addresses blogging ethics with the Walmart-Edelman example

Robert Scoble - An A-list blogger, presented the power of the blogosphere and using video instead of a press release

- Traffic comes from search engines

- The #1 stragegy for getting noticed-google keyword acquisition

- Need to upload enough new links out there to keep competitors from usurping your search

Giovanni Rodriguez - see videos from the session

Daniela Barbosa 

Deborah Schultz

Brian Solis

Mark Ivey

Jeremy Pepper

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Entry filed under: Collaboration, communications, Community, communitytechnology, digitalinclusion, marketing, nonprofittechnology, social, socialmedia, socialmediaclub, Socialweb. Tags: .

Workshop – From Social Media to Corporate Media One step closer…

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